The challenge
The brand wanted a private-label range that matched its existing packaging and could be sold through dealers and online.
Our solution
- Developed branded cartons, inserts and manuals.
- Bundled LC80 / LC200 headlights, Prado F70/LC150 steering wheels and 3-row seat covers.
- Applied barcodes and dealer-ready labels at the factory.
- Consolidated shipments by sea to reduce landed cost.
The result
The brand launched a coherent Land Cruiser upgrade collection without managing several factories.
